|
Multi-Media Platform  |
- HOME -Multi-Media Platform |
|
| |
Introduction
The bus stops are located in the every corner of the city. The commercials can cover every public transportation routes in the city, if we use the bus stop as the media of commercials. Based on this concept, NWT&M develop a new style of bus stop—Digital Bus Stop Kiosk and makes it as a multi-media platform for commercials. All kind of advertisement can be display on the Kiosk, such as, Title Sponsorship, LED Display, Lighting Box, Product Display, etc. |
 |
|
DThe Features
NWT&M plans to install the DBS Kiosks in every bus stop/terminal.
With inevitable eye contact on this media by passengers, the media will secure the higher rate on getting to customer.
|
|
|
More effective on advertising content by proactive acting from consumer
The advantage of DBS Kiosks is: Consumer receives (advertising) message at the same time when they are looking for necessary information of public transportation through LED display. Therefore the frequency of the media contact is much higher. |
|
|
Low cost, high efficiency
The size of the traditional bus shelter is big, the visual effect is not good enough in close distance, but neither so eye-catching in far distance. The size of the lighting box on the DBS Kiosks is just half, or 1/3 of the traditional bus shelter, from the ergonomics point of view, this size makes a completely and clearly eye-contacted, so that passengers will receive the commercial message while they are looking for public transportation information. In addition, the smaller size of the commercials, the lower cost of producing and advertising. It’s the best solution for both advertisers and passengers.
|
| |
|
|
